![]() ![]() Nike has been looking for a sales rebound in China, its third-biggest market by revenue, as the region recovers from the Covid pandemic. Here's how the sneaker giant performed in its third fiscal quarter of 2023 compared with what Wall Street was anticipating, based on a survey of analysts by Refinitiv: They also expect to see "even leaner inventory" than they'd anticipated given sales momentum, the executives added. Quarter over quarter, Nike offloaded about $400 million in inventories.ĭuring an earnings call with investors Tuesday, executives said they're "increasingly confident" Nike will exit the fiscal year with healthy inventory levels. Inventories were up 16% compared with the year ago period at $8.9 billion, which the company attributed to higher product input costs and elevated freight expenses. While Nike CEO John Donahoe told investors last quarter he believes the company is past its inventory peak, the company warned gross margins were expected to take a hit during the holiday quarter. Gross margin fell to 43.3% for the quarter, a decrease of 3.3 percentage points, due to higher markdowns and promotions the company used to liquidate its inventory. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Market share of the U.S.Best Debt Consolidation Loans for Bad Credit Popularity of Adidas versus Nike in Germany in 2017, by gender Nike and adidas' share of the footwear market as of 2017, by region Global brand value comparison of Nike and adidas from 2010 to 2022 Nike and adidas' share of the sports footwear market as of 2017 This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales in 2022. Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. In 2022, over 50 percent of the adidas Group's net sales were generated by the footwear category. ![]() Just as with Nike, footwear is the most important category for adidas. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 14.6 billion U.S. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.Īdidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. ![]() U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. ![]() The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. In 2022, the adidas Group generated over 22.5 billion euros in revenue. The statistic shows the global revenues of the sporting goods companies Nike, adidas and Puma from 2006 to 2022. ![]()
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